Resources

What we're learning
about winning the answer.

The AEO playbook is still being written. Here's what we're seeing across client engagements, updated as we learn.

Guides

Deep how-tos on AEO concepts

Research

What we're seeing in client data (aggregated, anonymized)

Case studies

Published as results materialize with client permission

Category reports

"State of AEO" for specific verticals

Latest

From the working notes.

Updated weekly

Guide12 min read

The AEO Content Formats That Actually Get Cited

FundamentalsRead

Research9 min read

What ChatGPT, Claude, and Perplexity Trust in Health & Wellness

Category analysisRead

Guide7 min read

Writing for Extraction: Answer-First Content, Properly Structured

FundamentalsRead

Research11 min read

The Top 20 Citation Sources in B2B SaaS, Ranked

DataRead

Guide14 min read

Schema & Structured Data Every B2B Brand Should Have Shipped Yesterday

TechnicalRead

Report22 min read

State of AEO · Q2 2026

QuarterlyRead

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What we're learningabout winning the answer.