We built Foxes.ai because the layer between buyers and brands
just shifted. Again.
The teams that figured out SEO in 2005 locked in a decade of advantage. Content marketing in 2012. Social in 2015. AEO is the same inflection point, and most brands are sleeping through it. We're not.
Every few years the layer between your buyer and their decision changes.
Search engines. Review sites. Social. Now generative AI.
Each shift rewards the brands that invest early and become the default answer. Each one punishes the ones that wait for it to “feel real” before taking it seriously.
AI answers are the new default. Hundreds of millions of weekly users across ChatGPT, Claude, Perplexity, Gemini, and Copilot. Your buyers are using these tools to decide who to shortlist — and most of them are doing it before they ever land on your site or talk to your sales team.
We built Foxes.ai to make sure the brands we work with win that layer.
Four operating principles.
Opinionated, not prescriptive
We have a point of view on what works in AEO right now. We'll push back on asks that won't move the needle. That's what you're paying us for.
Done, not enabled
The agencies that win in an operating category ship the work. The ones that hand you a framework and vanish don't. We ship.
Honest numbers
The only report that counts is whether your mention rate went up. We don't dress up vanity metrics.
Calm, senior team
Every account is led by people with a decade-plus in B2B marketing, SEO, and content. You'll know who's on your account and they don't disappear after kickoff.
Foxes.ai is a service of Lazarus LLC.
See exactly where your brand stands in AI answers.
Book a 30-minute call. We'll run the audit before we meet and walk you through it live. Full report, yours to keep, zero obligation.
Custom audit included · No pitch decks · No pricing games