Even though we’re living in the age of digital communication, sales calls are playing an important role in business interaction with customers. A well-crafted script enables you to convey your message effectively and guide the conversation to success. Crucial for every successful outbound sales call, scripts provide structure and confidence to your interaction.
In this blog, we’ll explore various scripts for every situation, so you’ll be well-prepared for your next interaction with prospects.
How to Create Effective Outbound Sales Call Scripts
If you’re writing an outbound sales call script for the first time, you might need some helpful tips to make it effective. Here’s what you can do to create an effective call sales outbound script:
- Understand Your Audience. Your prospects receive dozens of calls every week, so try to stand out. Create your script to match the needs of your prospects by learning what their struggles and pain points are.
- Define the Goal. For an effective script, you should define your goals. Know what you want to achieve — whether it is setting up a meeting or closing a sale. Align your sales call script with these goals.
- Create Eye-catching Opening Lines. Grab the attention of your prospect with the first lines of your script. The introduction should be effective and clear — introduce yourself and explain why you’re reaching out.
- Keep Conversation Smoothly. Avoid sounding robotic. Maintain a conversational flow that allows natural interaction. Try several scripts before finding the one that sounds spontaneous.
- End with a Call to Action. Ensure your closing is actionable. Whether it is scheduling a meeting or sending a product demo, ensure your prospects are comfortable with the next step.
9 Outbound Sales Call Script Examples
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Discovery Call Sales Script
A discovery call is the first call you will make with a prospect who’s interested in your products or services. This type of call is important because it shows you whether the prospect will become your customer or not.
Hello, [lead name]! Hope you’re doing well!
[Lead responds]
That’s awesome! I want to thank you for taking the time to speak with me. I’m looking forward to learning more about your company. For starters, I’ve noticed [explain the fact about your lead]. How’s that going?
Insert some of the following questions:
What do you consider the biggest challenge in your role?
Do you use any tools to solve those challenges?
Have you considered any new methods to face potential challenges?
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Voicemail Call Script (+ Follow-up Call)
When making cold calls, you might face a voicemail if the person doesn’t pick up. It’s good to have a prepared voicemail and a follow-up voicemail that is engaging enough to attract leads interest.
Hi [lead name], this is [your name] from [your organization name]. I’m sorry we missed a chance to talk directly, but I would be more than happy to arrange a short meeting to introduce you to our services and see how this can be beneficial for your business.
Please, reach out to me at [phone number], so we can proceed. I’m looking forward to hearing from you.
In many situations, leads might not answer the first voicemail, so it’s good to make a follow-up. You should have a prepared template for the follow-up call:
Hello [lead name], nice to hear you!
I’m [your name] from [your organization name]. I’m happy to reach you this time and wanted to follow up on the voicemail I sent a few days ago. May I get a few minutes of your time?
[Lead accepts to chat]
Great. So as I mentioned earlier, we specialize in [products/services]. Our [products or services] come with a range of benefits such as [summarize benefits].
I would be more than happy to introduce you more to our [products or services] through [demo or consultations]. Can we arrange the time [propose a time] to demonstrate our [products or services] and see if this is a good fit for you?
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Appointment-setting Script
The most common type of outbound sales call is an appointment-setting call. The main goal of this type of call is to schedule appointments for sales presentations or demos.
Hi [lead name], it’s [your name] from [your organization name]. I’ve noticed your business is a top-rated provider of [products or services that a lead offers], and I wanted to share how we supported businesses like yours. Is this an OK time for you to chat?
[lead agrees to chat]
Excellent. Our company has specialized in [product/service] tailored for [market/solutions]. Our [product/service] offers benefits such as [highlight key benefits]. Let’s arrange a meeting [propose a time] so I can show you more of our [product/service] and see how to help your business.
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Referral call script
One of the best ways to attract a lead’s attention is through a mutual connection. Before using this outbound call script, make sure you get permission from the mutual connection or referral to use their name.
Hi, [lead name], I’m [your name] from [your organization name]. [Mutual connection/referrer] gave me your contact mentioning that you have difficulties with [problem they have] and might need support.
We provide [product/service] that could be beneficial for your business. I would be more than happy to show you more, so let’s arrange the meeting. Is this a good time for you [propose a time]?
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Promotional call script
Promotional calls usually offer limited-time deals or special offers that speed up the sales process and move a lead further through the funnel.
Hello, [lead name]! Hope you’re doing well!
I’m [your name] from [your organization name].
I haven’t had a chance to connect with you, but I want to share a special offer we’re currently promoting for [specific company attribute].
We are offering [special offers, such as free consultation, free trial, bulk deal, etc.] to help businesses like yours benefit from [this offer]. Is this something you are interested in?
[lead shows interest]
Excellent. I would like to ask you for your email so I can reach out and send the information regarding this offer. I will also send you a link to sign up for our offer and get started.
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Warm Call Script
Even though you reach out to a prospect with an excellent script through social media or email, there will be times when the prospect will not respond. When this happens, the best thing you can do is to give them a call to grab their attention. This approach allows you to engage with a lead across different channels before making a direct call.
Hi [lead name]! Hope you’re doing great.
My name is [your name] from [your organization name]. I’m reaching out because we’ve recently connected via [mention alternative channel used].
I wanted to follow up to see if you had any questions or if you’re interested in discussing [your product/service].
Do you mind if we arrange a quick call to explore this further? Let’s say [propose a time]. How it seems to you?
Looking forward to hearing from you. Thanks.
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Gatekeeper Call Script
A gatekeeper is a person, usually a manager or a secretary, that you can stumble upon before reaching out to a decision-maker. In this case, your goal is to ensure that a gatekeeper will provide you with the contact of the decision-maker or even forward you to them. When encountering a gatekeeper, be polite and professional. Try to be concise in your intentions and directly ask to be contacted by the decision-maker.
Hello, [lead name]! Hope you’re doing great.
My name is [your name] and I’m calling from [your organization name]. I know you must be busy, but I need your help.
I’m trying to get in touch with a person who manages your department. Would you be so kind as to provide me with their contact? Or, if you can do that, could you forward it to them? Thanks.
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Post-interaction Call Script
Outbound calls are not only for cold outreach as many people think. It’s also for following up on previous interactions with leads. After successfully scheduling an appointment and delivering a demo or full sales pitch to a lead, you should follow up with a call. This call is important to move a lead closer to a purchase.
Hi, [lead name]! It’s [your name] from [your organization name]. Hope you’re doing well.
Based on our previous conversation, we are a good fit for your business.
I would like to introduce you to the next step in the process. To give you detailed information on what we do, we usually [describe what your company offers as the next steps].
How does that sound to you?
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Final Call Script
After several months of follow-ups and voicemails, you can attempt one final try to connect with a prospect. It’s a “now or never” situation, and after that, you should stop trying because it will look like you are chasing somebody and losing your valuable time. In this case, you’re leaving your last voicemail in hopes of finally connecting and moving forward with the prospect.
Hi [lead name]! Hope everything is going well. Here’s [your name] from [your organization name]. We haven’t had a chance to speak yet, but I wanted to reach out one last time before closing your file.
Based on my research on your business, it seems like you would be a great fit for our [ product/service] because of [name the reason].
Please, call me back when is convenient for you. Let’s discuss how we can move forward with this opportunity.
Looking forward to hearing from you.
Importance of Effective Outbound Sales Call Scripts
Various strategies are crucial in sales to build relationships with clients. This way, you can close deals faster and with more success. You can employ different strategies, including the usage of sales tools, but here we’ll highlight the most important ones.
Target Your Audience
With this strategy, you will define your ideal client. To do that, you should analyze previous users of your product or service to identify common traits. Understand key factors impacting prospects’ decisions when purchasing what you offer. One of the helpful things is to create a detailed customer profile with relevant information for targeting individuals in your outbound sales. You can also export connections from Linkedin, which is the most valuable source for professionals.
Building rapport
One of the most important strategies is to establish rapport and connect with the right people. To do that, you should create personalized scripts by addressing your prospects by name and showing that you’re genuinely interested in them. Another thing you should be aware of is that prospect value if you listen to them. Pay close attention to the prospect’s responses and show your empathy and interest.
Establishing a common interest to create a bond is also something you should do. Show that you’re authentic and sincere through communication, valuing the needs of your prospects.
Gather Information Through Social Media
Another helpful strategy is using social media as a source of information for prospects. This way, you can see which advertising campaigns your prospects interact with the most. Whether it’s Facebook or Twitter, this way of gathering information is always welcomed. Reviewing comments on posts allows you to gather valuable information. Social media platforms are a window to competitors’ sales strategies, helping you adjust online practices to enhance your own outbound sales approach.
Closing the Sale
Closing the sale is the final step where you ensure that a prospect will continue further in the process. Several things may help you do that. For example, you can directly ask for the sale by proposing the next step. You should also address any concerns the prospect may have. In some cases, you can go with a special offer to encourage your prospect. In that case, emphasizing a limited-time offer or a specific benefit might encourage the prospect to make a final decision faster.
FAQs:
A typical outbound call script includes the information about your name and the company, a reason for the call, such as offering a product demo or a service, and a call to action to schedule a meeting.
To personalize your outbound sales call script, include your prospect’s name, mention any prior interactions or referrals, use a conversational tone, and be direct.
Yes, it is fine to change the script slightly during the call. The script should be used as a guideline, but when talking to a prospect, follow the conversation for more natural interaction.
If a prospect declines your offer, stay respectful and professional. You can ask for feedback to see what can you improve in the future. You can also ask them if they would be open to revising your offer in the future.
Conclusion
Outbound sales call scripts are an important part of every sales strategy, so it’s crucial to create them properly. They help sales representatives to attract new prospects and convert them into clients. The scripts we provided here will help you create your own and customize them based on your industry, prior interaction with prospects, and your outbound calling calls.