Press November 17, 2025
Contractor Growth Made Simple
Interview with Patrizio Murdocca on innovation strategy and contractor marketing.
As featured in Innovation Strategy

What was the spark that first led you to start Foxes?
Foxes began from a practical need: contractors did not need expensive retainers or complex agencies. They needed clean websites, stronger follow-up, and tools that made it easier for customers to find and trust them.
How has the vision evolved?
The mission is to build tools that are genuinely valuable for contractors, then share the real entrepreneurial journey behind building a company that works every day for small teams.
What's a pivotal moment?
After a brutal run of sales rejection, the team changed the marketing and found a message that finally clicked. That shift proved the system could work at scale.
What excites the company looking ahead?
Foxes is focused on building practical systems that help contractors operate with more clarity, consistency, and confidence.


















