When it comes to the B2B business model, the best way to sell your product or services is to contact the businesses that might benefit from your product directly. But, how do you get relevant and accurate contact information that you can turn into successful sales?
That’s where a solid B2B contact database comes in handy – you need to have a list of potential prospects for effective marketing of your business.
These lists usually comprise relevant names, job titles, emails, phone numbers, and important company information of companies that you might want to reach out to to offer your product and service.
7 Best B2B Contact Database
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Zoominfo
First on our list is Zoominfo, as it has one of the most impressive B2B, company information databases to help you out with your go-to-market strategy. It streamlines the whole process by providing you not only with the data you need to effectively reach out to potential buyers but also with software to help you maximize your results.
Zoominfo is praised by its users for having the most accurate data in medium and large businesses. Also, for its capacity to provide them with excellent notifications and buying signals that make planning the marketing strategy much easier and keeping the sales team informed about great opportunities.
The biggest advantage, users agree, is that with Zoominfo you get 135 million verified phone numbers – it truly makes reaching out a piece of cake.
However, some users say that this B2B contact database provider’s data on small businesses and startups isn’t as accurate as with some of the competitors, so it’s important to consider that before you splurge on one of its plans.
Zoominfo does not transparently disclose pricing, as it customizes solutions for each company. To give you a ballpark idea of what you can expect, we dug deep – The most basic plan starts at $10.000 per year, and it includes 3 seats and 5000 credits.
Of course, the actual price of the company information database will depend on the features you’re looking to purchase, the amount of credit – or how many contacts you export from their database, as well as add-ons you might consider to ease up the sales process. If you need an accurate price tag that would work for your company, you should hop on a call with one of their representatives.
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LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the most common choices when it comes to B2B contact databases. With the potential to connect you with more than 950 million contacts from various niches, this tool is well worth its price. Many businesses rely on LinkedIn Sales Navigator to search, segment, and reach out to potential customers.
So, what makes this one so popular? LinkedIn Sales Navigator, unlike other databases, relies on data gathered through the social media network, making it one of the most accurate, and most often updated, B2B contact databases.
The platform comes with some useful features like lead account recommendations, buyer intent signals, opportunities at risk, and ROI reporting. However, it also comes with a significant price tag, one that the platform is not nearly as transparent about as it should be.
The most basic, “Core” account, will cost you $99 per month. At the moment of writing, all of the plans come with a 20% discount if you decide to purchase it annually, which drives the price down to $959.88 per year.
The “Core” plan comes with some handy features, such as buyer persona segmentation, advanced and saved search, relationship explorer and map, as well as lead account recommendation we’ve mentioned before.
If you are looking to add more Sales Navigator features to your plan, you might look into this B2B sales contact database’s “Advanced” plan. It costs $149 per month, or $1,300 per year with the discount. This plan includes all features from “Core”, but also adds buyer intent signals, account IQ, smart links, and many others.
Zoominfo does not transparently disclose pricing, as it customizes solutions for each company. You can’t purchase this plan monthly. The “Advanced Plus” plan includes everything in “Advanced”, and tops it up with CRM-generated lists for Salesforce, CRM data validation, opportunities at risk, and ROI reporting, to name a few.
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Lusha
Lusha is another B2B contact database provider you might consider relying on when you’re looking to improve your sales efforts. Not as rich in additional features as some of the competition mentioned above, it instead offers a database that is as rich as they come.
Where other data providers on this list offer you basic information, such as name and last name, title, and email address, Lusha’s data goes in depth to help you determine who is your target customer.
With Lusha’s B2B contact and company database, you can uncover important information about the company you’re looking to pitch to. It will provide you with information on the company’s revenue, location, and number of employees.
On top of that, it will give you the data on the person you should be contacting within the company, not just their title. The information will include the department they belong to, and seniority in terms of other employees. Lusha also provides relevant email addresses and phone numbers.
Unlike other providers on this list, Lusha is very transparent about its pricing. It comes with a free plan, that allows a single user up to 50 emails and 5 phone numbers per month. The free plan also includes a basic prospecting platform, a basic Chrome extension, and email sequencing.
The next tier, the “Pro” plan, kicks it up a notch. It includes everything the free plan has but lifts the limit to 24,000 emails per user and 480 phones. Plus, it tops it off with list management and export, a shared credit pool for your team, and basic team management. The price is $36 per user per month.
If you need more phones, then the “Premium” tier of this b2b contact business database might be a better choice for you. It costs $59 per user per month and includes the same features and the same amount of emails as the “Pro” plan, but adds additional phones, up to 960, and prospecting and extension bulk show.
Larger teams might benefit from Lusha’s option to scale. It includes everything in “Premium”, but also comes with CRM integrations, advanced team management, intent signals, technologies, and job changes, to name a few. For this plan’s pricing, you need to contact their sales team so that they can create the right plan for you.
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Uplead
Uplead is another highly-praised B2B contact database, that boasts a very impressive set of clients on its webpage – including Amazon, Microsoft, and Dropbox. Why would these companies choose Uplead? It could have something to do with the fact that they boast a 95% accuracy guarantee.
Uplead also earns renown for its ability to collaborate seamlessly with other platforms. It integrates seamlessly with some of the most popular tools for marketers available today through its proprietary API.
Uplead’s contacts come with some excellent additional features, including a prospector, data enrichment tools, email finder, and email verification options, excellent tehnographics, and intent data to help you get the most out of its B2B contact database.
If you’re not sure whether Uplead might be the database for you, you can give it a go through its free trial, available to you for seven days. It comes with 5 credits, where one credit is equal to one contact.
The first paid tier is “Essentials”, which covers 170 credits per month, and starts at $99 per month. With this plan, you get not only verified email addresses and phone numbers but also news alerts for companies you should get in contact with and CRM integration.
The next plan with this b2b contact business database provider is “Plus”, and it covers 400 credits in a month, for a price of $199. This plan includes everything you’d have with “Essentials”, plus brings email pattern intel, advanced filters, data enrichment, and Uplead’s techographics to the table.
Larger organizations may benefit from going with the “Professional” plan. The pricing is calculated based on your needs in terms of seats and credits. It also offers everything listed in “Plus”, and adds the opportunity to use all available search filters, advanced CRM integrations, buyer intent data competitor intelligence, and much more.
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Apollo
If you’re looking to skyrocket your sales, Apollo might be just the tool for you. Apollo is much more than a simple B2B contact database, as it boasts an incredible amount of features all aimed at improving your marketing team’s efforts.
It starts with a strong, regularly updated, and compliant B2B database, providing you with the information you need to “dominate” in your niche. The database has more than 275 million global data contacts, more than 65 filters to help you navigate them, and promises only 1% of invalid phone numbers.
Next up, this provider will help your team use the data provided to get results through its proprietary Apollo platform. It offers automated sequencing, email integration with all email providers, a LinkedIn extension, AI Writer, and excellent reporting, among other features.
Now, all this power also comes with a very reasonable price tag. You can try a large portion of these excellent features of this b2b contact database for free with a free account, that covers 10,000 email credits per month per account, 60 mobile credits per year, and 120 export credits per year.
The next tier, “Basic” starts at $49 per month per user. Within this plan, you get everything you got for Free, but it also includes additional features such as buying intent, job changes, email open and click tracking, A/B testing, and more. It also has unlimited email credits and 900 phone numbers per year.
The “Professional” tier with this company information database starts at $79 per user per month. It also includes unlimited email credits but raises the limit for phone numbers to 1,200 per year. With this tier, you get integrations with all email providers, advanced reports, uncapped sending limits with SendGrid and conversations.
The “Organization” tier is suited for, you’ve guessed it, organizations, and it requires at least three seats from your company. It starts at $119 per month per user and allows unlimited emails, 2,400 phone numbers, and all the features Apollo has to offer to its customers.
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Snov.io
Snov.io is another, well-rounded B2B contact database solution for your marketing. Unlike other databases on this list, Snov.io focuses on emails and doesn’t offer any phone numbers to help you with your outreach. It offers some additional, email-centric features you can rely on.
You can rely on Snov.io to provide you with relevant emails but also verify them. If you also use LinkedIn to build your connections, you can also rely on Snov.io’s LI prospect finder to help you find relevant people on the network.
Once you have your emails, Snov.io will equip your marketing team with additional tools to ensure the success of your email campaigns. It offers drip campaigns, email warm-up and deliverability checks, and an excellent Gmail email tracker.
To top it all off, each of the tiers comes with an amazing proprietary CRM, so you can effortlessly manage your email marketing campaign.
You can start your Snov.io journey for free and test this b2b contact database provider through its free trial. It has 50 credits, 100 emails, and unlimited sender accounts and follow-ups. Through it, you can also check some of its other features, including custom tracking domain, domain health checker, and CRM.
The next tier is “Starter,” which starts at $30 per month and includes 1,000 credits, 5,000 email recipients, and everything else included in the free trial. This tier offers bulk lead search and verification, 24-hour support, and email AI assistance.
The “Pro” tier of this b2b sales contact database upgrades the “Starter,” and the price is based on the number of credits you’d like to have. It costs $75 per month for 5000 credits, $142 for 20,000 credits, $277 for 50,000 credits, and $554 for 100,000 credits.
The “Pro” tier is perfect for teams, as it offers additional features such as team data sharing and permissions control, individual team member statistics, and A/B email testing.
Lastly, you can fully outsource your email and LinkedIn marketing to Snov.io, which creates a custom lead generation and outreach campaign for you. This service starts at $3999 per month.
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Seamless.ai
A bit different from all the B2B contact database vendors listed above, Seamless.ai is not, well, a database. Essentially, it’s a search engine, that specializes in finding you the information about your prospects in real time. Plus, it also has an impressive amount of additional features, all aimed toward simplifying your marketing and sales efforts.
Not only does it help you get in front of the people you need to contact quickly and effectively it also integrates well with other tools you might be using, and has a very easy-to-use Chrome extension to help you get all the email addresses you need.
What’s more, it has an impressive set of useful templates, so you can rest assured your marketers will never experience writer’s block again!
You can test the Seamless.ai search engine through its free plan, which comes with 50 credits. It will provide you with phone numbers and email addresses, and you can also test how it can help you with your writing needs.
The paid plans come with even more features. Apart from those that you can test with a free plan, it also offers pitch intelligence, job changes, autopilot, buyer intent data, and data enrichment in its paid plans.
Unfortunately, to find out what you’d be paying for this service, you’ll have to contact their sales team, as the website is not transparent about its pricing tiers.
Importance of having a solid B2B Contact Database in Marketing
A strong B2B contact database is the most important strategy tool for marketers – on top of being a very valuable asset. After all, can you imagine how much more sales you can close by having all the needed information about the company you are looking to contact at your fingertips?
Holding the answers to important questions, such as “What does this business do?”, “How many employers does it have?”, and “Who should I contact from this company to pitch my product to?”, a good B2B database plays a monumental role in improving sales.
Your sales team can leverage this company information database to segment your customer list more effectively, reach out to decision-makers in targeted companies in no time, and offer them the perfect solution for their problems, which is, coincidentally, your product!
How to assess the quality of a B2B database?
As we’ve seen from the reviews above, B2B databases don’t come cheap. Considering how precious they are in terms of outreach, marketing, and sales, they may as well be priceless – but some of them don’t live up to their price tag.
Not all B2B contact databases are equal. Some of them are more custom-tailored to a specific business niche. Others are just a vast collection of emails. Then, some may be described only as a waste of money.
Now, how do you know if you own a high-quality database? These are usually assessed using three parameters: Accuracy or relevancy, whether data is duplicated to fabricate the numbers you’re paying for, and incomplete data.
How to Build a High-Quality B2B contact database?
While it is much easier to purchase a ready-to-go B2B contact database, you can also aim to create one on your own. It will take a significant amount of effort from you, or your team, but in the end, this type of database will be accurate, relevant to your business, and will have the data you need and use.
There are several methods you can rely on, which are fairly similar to the ones used by these data aggregator companies. These include a physical collection of relevant information, by attending conferences, boot camps, and meetups.
Then, there is relying on open-for-public records, including government records of companies, company registries, and so on. While these provide the most information, they aren’t always updated regularly, and you might end up working with outdated data within your company information database.
Lastly, there are social media and similar platforms. We’ve already talked about the importance of LinkedIn contacts and how to export them, but you can also rely on data scrapers, and other similar tools to get the information off the internet.
When all this is taken into consideration, it’s easy to see that creating your own B2B contact list is a tedious process. Setting up a data aggregation team force within the company will likely end up being more expensive than purchasing a ready-to-go list from one of the best B2B contact database providers listed above.
Strategies for Maintaining and Updating B2B Contact Lists
Simply having a B2B contact list is not enough – while your focus might be on using it effectively to acquire more sales, it is equally important to have strategies in place for its maintenance. You don’t want the important data to fall through the cracks, end up unused, or worse, become outdated.
The first, and probably, most important strategy is to keep your B2B contact database unified in one CRM, marketing automation system, or other software of choice, and ensuring that it is accessible to all team members. Data is immovable on its own – and you want to ensure that the team handling it is equipped to do so professionally.
Regular contact list maintenance and updates are essential for the overall health of not only the database but also your marketing efforts. Create a strategy that will keep your database clean of any duplicates, inaccurate information, and wrong leads. Plus, make sure that the data you have in your company information database is regularly updated with new information.
Databases can turn into a bottomless pit of information – so make sure that it’s neatly organized and easily searchable. Segment data whenever possible, and subdivide it into relevant lists so that you can always find what you’re looking for with the least amount of effort.
FAQs:
A B2B contact database is an aggregated set of information about companies and their employees. It’s an essential part of successful B2B marketing, as it often includes information about the company, relevant contact employees, their contact information, and much more.
If you’re looking to create your database, you can do so by attending relevant conferences, meetups, and events to network with potential clients. You can also get a lot of information online, through LinkedIn, for example. Lastly, you can also rely on reputable B2B database providers, and purchase a ready-made one.
A B2B email database often refers to a set of data that is a part of your regular B2B contact database and focuses on email addresses of relevant businesses’ decision makers. Marketers who rely on email marketing and outreach will likely find this aspect of the contacts database the most important.
The price for B2B data varies greatly among the providers, and pricing plans are often custom-tailored to your business. Some of the factors that affect prices include the accuracy of a database, additional features and add-ons, and your team size.
There are several laws set in place to protect individuals from having their data stolen, misused, or lost, with GDPR and CAN-SPAM being the most famous ones. If companies purchase a B2B contact database from a reputable source, they are very likely covered in terms of data compliance when it comes to collecting data.
When handling this data for marketing purposes, companies should aim to inform the individuals on how their data is being used through their privacy policy, allow the individuals to opt out from promotional material, and provide them with an easy route to contact the company about their data.
The most common method of integrating B2B contact databases into a marketing automation system is using an API to communicate the data between the two. However, it’s paramount to choose your tech stack wisely, and research potential integrations and solutions upfront, so that you don’t experience issues with integrations.
Summary
Overall, a strong B2B contact database will do wonders for your sales. It will provide you with all the necessary information you and your marketing team need to contact the right prospects, maintain a relationship with them, and push them further down the sales funnel.
Make sure to purchase a B2B database from a reputable provider, employ the right strategies for its maintenance and updates, and enjoy all the benefits of increased revenue it’s guaranteed to bring!